About the campaign

'Sama Ka Sa Korea' is a campaign launched by the Korea Tourism Organization (KTO) Manila Office aimed at inviting Filipinos to visit and explore Korea this 2020.

The campaign’s name, ‘Sama Ka sa Korea’, means ‘Come to Korea’ when translated in English. It is intended to encourage tourists to choose Korea as their next travel destination for the year. This comes a year after KTO Manila’s #LoveKOrea campaign launched in celebration of the 70th anniversary of Korea and the Philippines’ diplomatic relations in 2019.